Face to face Sherry wine course


    Face to face Sherry wine course

SherryMaster 2021

450,00  €

Register for the most comprehensive face-to-face course about sherry on the market. A unique experience whereby González Byass Winemaker and Master Blender Antonio Flores, along with other top-level guest speakers will open the doors to the prestigious Tío Pepe Winery in Jerez de la Frontera and reveal secrets from almost two hundred years of history. 

Over the course of a day and a half, the Tio Pepe SherryMaster will guide you through a tasting of more than 20 wines straight from the butts. You will also see the world’s biggest wine rack storing bottles of sherry and learn the intricacies of this thousand-year-old winemaking tradition. The experience will give you in depth appreciation of these complex wines, whilst gaining the knowledge to form commercial arguments.

 An unforgettable journey from the vine to the glass! 

Who is the course for?


 Front-of-house managers

Experienced waiters.


Waiters, mixologists and bartenders

Experienced waiters, mixologist, or bartenders.



Experienced chefs.


Marketing and communications personnel

In the wine trade.



specialising in wine.


Bloggers and influencers

specialising in wine.

Registration requirements


Those interested in taking part in the SherryMaster workshops must have prior experience in Wine, Mixology or as a Sommelier and have knowledge of sherry.


All applications will be reviewed by a committee to assess eligibility.


Successful applicants will be invited to enrol formally and make a payment in order to reserve one of the limited available places.

González Byass invites you to attend the most prestigious sherry education course on the market

This is a unique opportunity to taste special “money can’t buy” wines selected by Antonio Flores, attend masterclasses led by guest speakers and gain a unique insight into sherry wines courtesy of of internationally renowned winery and leading brand, Tio Pepe.


Don’t let this one slip by you!  


Bodegas Tío Pepe in Jerez de la Frontera

Learn in one of sherry’s most emblematic architectural jewels: the Tío Pepe winery located in the historical heart of the city.


Limited places

Only 35 lucky people can enjoy the SherryMaster experience each year. Would you like to be one of them? 



Attendance certificate signed by González Byass Winemaker and Master Blender Antonio Flores. 

Programa completo

8.45 Pick up of the participants, next to Plaza del Arenal. (Click here)

9.30 “Earth, Wind and Sun”. Lagar de Viña Canariera in Pago de Carrascal.

The “sunbathing” of Pedro Ximénez. Salvador Guimera. Production Manager, Jerez.

Breakfast at the Vineyard and presentation of the participants.

12.30 Two centuries of history. González Byass

Jesús Anguita Historical Archives Library. Archivist of the González Byass Foundation.

1.00 p.m.

“The roads of sherry, today”.

Tasting in “V”. Antonio and Silvia Flores.

2.30 p.m. Restaurant.

6.00 p.m. Tasting.

8.30 p.m. Extracting the “soul of Jerez”, visit the Brandy Lepanto stills. Luis Miguel Trillo.

9.00 p.m. Dinner. Bodegas González Byass.

9.30 Pick up at the meeting point next to Plaza del Arenal.


12.30Chalk and albero“. The importance of classification in the warehouse.

Visit to the “Botellero Histórico”. Antonio and Silvia Flores.

2.00 p.m. Lunch at Bodegas Tío Pepe. (diplomas)


Todas las personas mayores de edad, con 18 años o más.

The course is taught in English. 

No, there is no commitment at all at this stage.  If your application is successful, you can decide if you would like to proceed.

Unfortunately, not due to the high demand for places on the course.

It always runs at the beginning of September.

A day and a half. 

No, the programme fee doesn’t include travel or accommodation in Jerez.

We aim to confirm the guest speaker in July and will announce it on our social networks and via email.

Yes, the course is endorsed by González Byass. To obtain your certificate, you will need to complete all the lessons in the course.

It includes lunch and dinner on the first day, lunch on the second day, travel between the vineyards and the winery and, of course, all the tastings at the winery.

Do you still have questions? 

Email us at info@sherrymaster.com and we will give you all the help you need. 

SherryMaster 2022

450,00  €